CASE STUDY:

RIALTO JEAN PROJECT

Elevating a sustainable fashion brand through storytelling, strategy & social impact.

PROJECT DETAILS

When Rialto Jean Project, a philanthropic, sustainable fashion brand, needed to grow their digital presence and deepen their connection with customers, we stepped in to craft and execute a multi-channel strategy that combined strong storytelling, elevated creative, and measurable results.

Client: Rialto Jean Project

Timeline: 8 months

Year: 2021-2022

Scope: Digital Media Strategy, Campaign Production, Creative Direction, Social Media Management, Photography, Email Marketing

Rialto Jean Project is a philanthropic, sustainable denim brand known for its artisanal, hand-painted designs on ethically-sourced, vintage American denim. We were brought on to elevate its digital presence, develop a cohesive brand strategy, and produce high-quality creative content that told the story of its craft, culture, and cause — while supporting high-profile collaborations and launches with LoveShackFancy, Free People, and Logan Tay.

Instagram profile page for Rialto Jean Project featuring a logo, follower count, bio description, story highlights, and photos of women in casual and vintage denim outfits.
  • Two women sitting outdoors, one wearing a black hat and plaid shirt, the other in a white hat and light-colored jacket, advertising a fall collection for Golden Hour.
  • A woman with long wavy hair wearing a green jacket with colorful embroidered patches, a wide red textured belt, and a floral skirt, standing outdoors surrounded by tall grasses with a blurred natural background.
  • A young woman standing outdoors in a field with trees in the background, wearing a beige wide-brimmed hat, a tan oversized sweater, colorful patchwork jeans, and tan hiking boots with red laces.
  • Two women with long, wavy hair standing outdoors in a field, wearing high-waisted jeans with flared, patterned bottoms, viewed from behind.
  • Two women sitting outdoors, wearing cowboy hats and casual clothing, with a white wall in the background.

THE CHALLENGE

  • Rialto Jean Project had a strong product and mission but lacked a clear, unified identity to match its luxury positioning.

    Its visuals and language didn’t consistently reflect its value, and campaigns, launches, and digital efforts operated without an overarching strategy or structure.

    Our goal was to bring focus, cohesion, and intention to the way the brand showed up—aligning every touchpoint with its artisan quality and philanthropic story.

OUR ROLE

We served as an embedded creative and digital partner, responsible for:

  • Developing a unified brand narrative rooted in sustainability and giving back.

  • Creating brand books and visual guidelines to align the identity and elevate perception.

  • Leading creative direction and photography for 12+ seasonal and collaborative campaigns.

  • Managing daily social media and email marketing strategies.

  • Designing and delivering graphic assets for web, email, and social media.

  • Building and executing campaign calendars to streamline launches and maximize impact.

RESULTS

  • Launched high-profile collaborations and seasonal campaigns

  • Increased digital engagement and strengthened community connection

  • Established a cohesive, scalable content strategy and brand system

  • Leveraged wholesale partnerships to expand visibility and sell out 100% of inventory

  • Improved email click-through rates by 28% through optimized design and messaging

  • Positioned Rialto Jean Project as a leader in bespoke philanthropic fashion with a clear, elevated story

A woman with long, curly blonde hair lying on her back on a concrete surface, wearing a denim jacket with floral and patchwork details, gold hoop earrings, and gold bracelets, looking upward.
Young woman with dark hair wearing a yellow headscarf and denim jacket with lace and embroidered floral patches, standing on a boat by the water during daytime.
A woman lying on her back on grass, wearing a denim jacket with floral patches and a white shirt, with her eyes closed and hair spread around her head.